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Maxxia is Australia's leading workplace benefits provider where customers can pay for expenses like a future holiday, dining out, or the running costs of a car from their pre-tax salary.
My Role: I collaborated with the brand manager, campaign manager, and copywriter to develop the campaign strategy and visual concepts. I then designed and executed the final concepts into production for both print and digital use.
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New Car Package
Aimed at customers who were familiar with Maxxia's car leasing services but needed a visual reminder about the benefits that we could provide.
We wanted to show that leasing the car you want with Maxxia, with all the bells and whistles, is easy and fun, like picking a new toy car off the shelf was as a child.
The flyer was designed to be hung from a stand so that it appeared as if it were a real toy car.
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Endless Summer Of Savings
In market just before the peak of the Australian vacation season. It provoked our customers to ask themselves "how can I make the most out of my summer?", and the answer; with Maxxia.
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More For Your Dollar
With an educational focus this campaign's purpose was to point out what's included with a lease from Maxxia and how that makes your dollar go further than any other option.
The printed pieces urged customers to find out more about these savings by directing them to a landing page where they met Greg; a real customer talking about the savings he made with Maxxia.
Photo manipulation was used here. Greg was removed from the original image and placed with another.