PRODUCT LAUNCH CAMPAIGN
Photo and video shoot direction
Art Direction and Design
Launch Strategy
On July 13, 1993 the world saw dinosaurs brought to life on the big screen, capturing the imaginations of children and adults alike, myself included.
At The Roosevelts we wanted to celebrate the ongoing love the world has for Jurassic Park, and in close partnership with Universal, a unique apparel collection and supporting marketing campaign was developed that encapsulated the nostalgic irreverence of this movie.
From leading the set design and direction on photoshoots, to developing a digital launch strategy to creating content that lived across web and social, this was a hands-on project from concept to launch.
Jurassic park ended up being our biggest collection release of the year, garnering the highest volume of sales in a one-day period and introducing a large volume of Jurassic Park fans to the RSVLTS brand.
Creating the atmosphere of an abandoned Jurassic Park in the middle of Hoboken, New Jersey.
Teasing the collection on social channels weeks before was a strategic decision. Enticing videos, and sneak peek posts urged our audience to sign up for the drop.
Long and short form videos, stories content and emails launched the collection to Jurassic Park X RSVLTS fans.